Samsung launches Bespoke Home 2022 to give new meaning to home life

Samsung launches Bespoke Home 2022 to give new meaning to home life

Samsung has expanded its vision for custom devices, introducing new customizable design options, connected services, and sustainable solutions to extend product lifecycles.
• Bespoke Home 2022 combines vibrant custom-designed appliances with cutting-edge sustainable technology.
• A new product launched in Portugal offers a user experience that goes beyond convenience and flexibility.

Lisbon, Portugal – June 8, 2022 – Samsung Electronics Co., Ltd. on Tuesday launched “Bespoke Home 2022,” the second annual global event to announce the latest innovations in Samsung home appliances. This year, the presentations focused on three key themes related to expansion: space, experience and time. Samsung shows how the Bespoke range pushes the boundaries of home appliances, providing a living experience that goes beyond convenience and flexibility to extend the life cycle of appliances.

JaeSeung Lee, President and Head of Digital Appliances Business, Samsung Electronics

This year’s edition showcases how Samsung can deliver a more comprehensive experience by expanding its bespoke collection throughout the home. The focus is on updating kitchen appliances with stylish colors, updated features and premium finishes. The big news in the collection is the global launch of AI custom washers and dryers and custom kitchen product packs.

In a range of products on display that combine unique and award-winning design with usability without losing sight of the sustainability values ​​associated with it, Portugal is gearing up to receive equipment designed to offer consumers new experiences in and out of the kitchen , now offers three product types:

Custom Refrigerator: The current range is expanded with the introduction of a new black exterior panel. As a result, users can choose the color options that best suit their kitchen design and personal taste. Colors available to date include Gorgeous Navy, Satin Sky Blue, Refined Stainless Steel and Cottta Beige. Another novelty is the introduction of an updated version, Class A energy consumption, in refined stainless steel.

Custom jets: Powerful yet lightweight, the Bespoke Jet™ cordless vacuum with an integrated cleaning and charging station provides hygienic cleaning from start to finish. In addition to providing good cleaning performance through a motor with 210W suction power, it also has a light weight of only 2.7kg, visually appealing and a disruptive design with practicality. The multi-layer filtration system captures 99.999%1 of fine dust particles, releasing only purified air during the cleaning process. In addition, it is equipped with a large-capacity battery that can provide users with up to an hour of cleaning time when fully charged.

custom jet

Custom Laundry (available from August): Samsung has introduced two new washing machine models – Custom AI Washer and Custom AI Dryer. The first is the Bespoke AI Washer, which uses OptiWashTM to optimize each wash, using sensors to determine and dispense the right amount of water and detergent based on the rinse level of the laundry in the machine, while the automatic detergent dispenser provides a simple solution for each wash Storage and distribution of washes. AI Ecobubble™ technology pre-mixes air, detergent and water before the solution enters the machine drum to create air bubbles that quickly penetrate fabrics at lower temperatures, protecting garments while reducing energy consumption. SpaceMax™ technology provides greater capacity at the same depth, allowing users to wash more and less laundry.

Bespoke AI dryers have an energy efficiency rating of A+++ in Europe and use refrigerant gas instead of electricity to heat the air, saving you energy and money. It uses AI Optimal Dry technology, which continuously monitors water levels through improved sensors, intelligently optimizing the cycle to completely dry items inside the machine. It also automatically controls cycle time and temperature to keep clothes from overheating2. Additionally, advanced humidity sensors detect humidity changes to adjust drying temperature and duration for maximum efficiency. The Smart Dial feature customizes drying by recalling the wash and drying modes and settings that users use most often.

Plus, thanks to the Super Speed ​​Washer and Super Speed ​​Dry features, users of both Bespoke machines can be washed, dried and ready to wear within an hour for optimal pairing jobs. For the European market, the new Bespoke AI Washer and AI Dryer machines will be equipped with Samsung’s latest energy-saving technologies and eco-friendly features, including AI Ecobubble™, AI Wash and SpaceMax™.

The picture of the device to be downloaded is as follows

In Portugal, follow the available devices to market here.

Also at the event, Samsung highlighted how the design of the Bespoke range has evolved due to the various design competitions organized in recent years, collaborations with artists, and even the presentation of limited edition panels, all of which support customizing Samsung’s new The range of lifestyle products can do just that. Partners for the limited edition panels include artists such as Andy Rementer and Alex Proba. Samsung is taking personalization to the next level with its MyBespoke service in the US – which will give customers the opportunity to create unique Bespoke3 refrigerator panels using their own artwork, photos, prints and ideas. The service will launch later this year.

Extended Offers for Everyday Needs

According to a recent survey on why to buy appliances in 2022, more than 60% of millennial and Gen Z respondents indicated that their recent major appliance purchase was not motivated by simply replacing a damaged product. This number has grown by 10% in the past three years alone, demonstrating that the range must go beyond mere functionality and deliver real, practical utility and value based on consumers’ own needs and experiences with the device .

President and CEO JaeSeung Lee said: “The positive response to last year’s Bespoke Home campaign showed us our vision for a better home life through inspiring design, personalisation and connectivity, which has captured the interest of audiences around the world. “at Samsung Electronics. “This year, we’re excited to build on our vision to provide consumers with new ways of expressing themselves while experiencing new services that enhance connectivity and convenience, enabling a more sustainable home life with Bespoke.”

In the last issue of Bespoke Home, Samsung showcased a vision and product line that allows users to experience customizable products at home. Since then, Bespoke appliances have been sold in numerous markets around the world and have won multiple design awards from CES Innovation, iF Design and IDEA 2021. Since its launch, nearly 2 million Bespoke refrigerators have been sold worldwide.

Access all images and information here

[1] SLG Prüf- und Zertifizierungs GmbH tested using Jet mode against IEC 62885-2, CL.5.11 standards. Results may vary based on actual usage.
[2] Based on artificial intelligence algorithms.
[3] French door typology

About Samsung Electronics Co., Ltd.:

Samsung Electronics Co., Ltd. inspires the world and shapes the future through the development of innovative technologies and ideas. The company is redefining the fields of TVs, smartphones, wearables, tablets, home appliances, networking systems, memory and LED solutions. For the latest news, visit the press room at



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