Metaverso is the new market reality that will boost insurance brokerage activity in Brazil | SEG

Metaverso is the new market reality that will boost insurance brokerage activity in Brazil | SEG

Fetransporte Brasil Conference 2022 presented a panel on this important technology that is already of interest to insurers.

One topic that has been widely discussed and debated in recent years is the metaverse. The numbers are surprising: In 2020, in a community of 5,000 people, that number jumped to 50,000 in just over a year, according to financial advisory firm Grayscale. But, at the end of the day, what is the metaverse and how does it affect the insurance industry? The concept embraces a new reality created by the integration between the real and virtual worlds.

In this universe, users can communicate with each other at work, school and social life. The goal is to get them out of the reality observer role and become a part of it. In 2021, Mark Zuckerberg, founder of Facebook, one of the world’s largest organizations, announced that the social network would be renamed “Meta.”

The insurance market has realized that this is an unprecedented digital revolution. A world with various technologies such as 3D and artificial intelligence will become an extension of the Internet, thereby driving business development. Some analysts point out that great internet, especially 5G, will provide better connectivity to virtual world reality.

Also, brokers need to be familiar with blockchain. From English “Block Chaining”, it is a tool for building a distributed and shared database of records and data, with the ability to create a global index of all transactions that take place on the network, promoting transparency and trust between insurance companies and their business partners with customer. Experts consider the technology to be the greatest innovation since the birth of the internet.

The industry’s largest event, Fetransporte Brasil Conference 2022, will feature exclusive panel discussions on the second day of the lecture. “Technology, Trends and the Metaverse – What to Expect from the Future of Insurance?” will be debated on the topic by three professors – Thiago Soares, Denise Lima de Oliveira, Felipe Munhoes. An unmissable panel where experts will present brokers with opportunities from the Metaverse.

In addition to representing a paradigm shift for insurance companies, there is also the potential to bring differentiated technology performance to incoming professionals. With the help of the Metaverse, companies can conceive of new products. Insurtech companies in Brazil are already preparing for this new reality. The word innovation should guide market behavior. The agent must understand this transition scenario.

Event: Fetransporte Brasil Conference 2022
When: June 21-23, 2022, 9am-6pm;
Location: online;

About Fetransporte Brasil Conference 2022

The Fetransporte Brasil Conference (FBC 2022), considered the largest event in the Brazilian transport insurance industry, has its third session with over 25 hours of programming, free registration, and takes place entirely in a virtual environment. FBC 2022 is organized by Fetransporte Brasil in partnership with Educa Seguros.

About Fetransporte Brasil

Fetransporte Brasil is an enabler of the insurance market and a tool to accelerate business between brokers and insurance companies. More than 20 years of experience, reflected in working with more than 3000 brokers, solidifies Fetransporte Brasil as the technical reference for transportation insurance training, guidance and execution Fetransporte Brasil in negotiation, after-sales and operations – including registration, claims and renewals.

About Educa Seguros

Spreading insurance culture is the essence of Educa Seguros. Content companies believe that insurance is a tool for protection and financial intelligence, and that insurance market professionals and companies can be major protagonists in the mindset shift in insurance culture.

In order to provide information and access high-quality content, Educa Seguros operates with a strong digital bias and does not lose sight of it. As such, it facilitates and participates in events and meetings with key stakeholders in the insurance market. As a marketing company, Educa Seguros believes that good communication delivers information, connects companies to customers, creates business, and drives economies.


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