Brastemp debuts in the virtual universe, takes you to the refrigerator Retrô in Avakin Life

Brastemp debuts in the virtual universe, takes you to the refrigerator Retrô in Avakin Life

Brastemp has teamed up with the 3D virtual world Avakin Life to debut in the Metaverse with its Brastemp Retro refrigerator. In addition to exclusive merchandise, influencer Mandy Candy hosted a virtual party with other invited influencers on her Twitch channel.

By purchasing Retrô in-game, the proceeds will be donated to shelters for socially disadvantaged LGBTQIAP+ people.

More details via press release below.

The Metaverse is a reality that is widely discussed and explored by diverse audiences. Brastemp is synonymous with performance and design in home appliances, and its iconic minibar Brastemp Retrô makes its world debut. The brand is the first appliance brand to enter Avakin Life, a huge 3D virtual world that simulates real life and offers interaction with decorations.

Guided by the needs and behaviors of consumers, entering Metaverse is another digital move for the brand, which, in addition to having its own website, has devoted itself not only to activities in the digital environment, but also to social-related topics on the web in recent years. Entering the gaming world is a new move for the brand in a world where the brand already has a solid foundation.

Featuring this design icon for nearly 8 million avatars, the product will be available in 7 color options for a limited time in the Decorative Items section, including the exclusive Pride version released last year, as a symbol of love and support. To the LGBTQIAP+ community.

Since last year, the Brastemp Retrô campaign has covered guidelines in the field of diversity and inclusion, aiming to have a positive impact on the community. Last year, the Retrô Pride launch event invited singer Pabllo Vittar to amplify messages of love inspired by real-life stories through the “Retrô Love Radio” campaign, in which the proceeds from retrozinha sales go to Casa Neon. Provide shelter for socially disadvantaged LGBTQIAP+ people. This year, with the aim of being an ally of the community and spreading love, the campaign supports a different house, CASA NEM, which is also a reception center. By purchasing retro in-game, consumers reinforce their purpose and donation to Casa Nem.

“If Metaverso was a fusion of the virtual and real worlds, the Brastemp Retrô campaign couldn’t be any different. With the entry into Metaverso, Brastemp has intensified its dialogue with consumers, no matter where they are. The campaign started with Avakin Life , but such an important subject cannot just be virtual. A donation to CASA NEM is our way of discovering that all forms of love and identification must be respected,” said Allyne Magnoli, Director of Marketing at Whirlpool.

To represent Brastemp Retro in the gaming world, the campaign created by BFerraz created an aesthetic by combining pixels to form a mosaic of LGBTQIAP+ logo colors. “For our visual identity, we created an algorithm that generates a variable mosaic that reinforces the idea of ​​diversity and uniqueness within the community, just like us, no mosaic would be the same,” Phellipe Wanderley, Senior Art Director, BFerraz Say.

Additionally, the campaign will feature a special post schedule for Brastemp’s Instagram throughout June.

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