Brastemp brings retro minibars to the virtual world

Brastemp brings retro minibars to the virtual world

June 13, 2022

This Brasten just now metaverse and Brastemp RetrOh, your iconic refrigerator.

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This Card This is the first one household appliances Attend Avakin Lifea huge game 3D virtual world, which simulates real life and provides good interaction with decorations. Check out this video.

surf need and Behavior from consumerentry in metaverse another one digital initiative In addition to its own website, the brand is dedicated not only to activities in the digital environment, but also to related topics Social network In the past few years.

reach the universe game It’s a new move in a universe where the brand already has a solid presence.

this icon design Accessible to nearly 8 million people avataravailable for a limited time, in the decorative items section, available in 7 colors, including exclusive Pride Editionlaunched last year as a symbol of love and support for the LGBTQIAP+ community.

Since 2021, Brastemp Vintage Agenda covering the areas of diversity and inclusion and taking actions designed to have a positive impact on the community.

Last year, the launch event retro pride a singer Pablo Vita Amplify love messages inspired by real-life stories through the “Retrô Love Radio” campaign, in which profits from retrozinha sales are directed to Casa Neon Cunha, a shelter for socially disadvantaged LGBTQIAP+ people.

In 2022, with the goal of becoming an ally of the community, spreading love and supporting a different home, no houseis also a reception center.

in purchase vintage In the game, consumers reinforce their purpose and donation to Casa Nem.

“If Metaverso was a fusion of the virtual and real worlds, the Brastemp Retrô campaign couldn’t be any different. With the entry into Metaverso, Brastemp has intensified its dialogue with consumers, no matter where they are. The campaign started with Avakin Life , but such an important subject cannot just be virtual. Donating to CASA NEM is our way of discovering that all forms of love and identification must be respected,” declared Allyne Magnoli, Director of Marketing, Whirlpool.

To represent Brastemp Retrô in the gaming world, the event is organized by Ferrazcreating a sense of beauty with pixels clustered together to form a mosaic with the colors of the flag LGBTQIAP+.

“For our visual identity, we created an algorithm that generates a variable mosaic, reinforcing the idea of ​​diversity and uniqueness within the community, like us, no mosaic is the same as another,” the statement said Pellipe Wanderley, Senior Artistic Director, BFerraz.

This Brasten Prominent influencers in the gamer world were invited to campaign and LGBTQIAP+ Communitysuch as Mandy Candy, Sher Macedo, Raony Phillips, Bryanna Nasck, Malena and Kalera.

Mandy Candyone of the most prominent voices in the Brazilian trans community, will serve as the brand’s main face, starting this Monday with a virtual party “Open do Amor” in your apartment within Avakin Life, which will be broadcast on his Twitch on the channel.

whole team exist influencer Will be present at Open Houses through their avatars and will be involved throughout the month.

Additionally, the v0ai campaign has created a special posting schedule for Brastemp’s Instagram throughout the month.

To participate in this event, simply download Avakin Life Free on the App Store or Play Store and create your account.

Tags: gamer gaming Brastemp avakin-life metaverse experience-immersive

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