Big tech companies use our data to focus profits and wealth, but Web 3.0 can change that – Época Negócios

Big tech companies use our data to focus profits and wealth, but Web 3.0 can change that – Época Negócios

Internet web network (Photo: SVSStudioArt /

(Photo: SVSStudioArt/

Last yr, the mixed worth of Alphabet, Amazon, Meta (Facebook), Apple and Microsoft was $11 trillion – simply to give a scale, a determine equal to 12% of world GDP. Numbers are superlative. But much more spectacular is the expansion charge, sevenfold in ten years. If you did not go to this social gathering, you are silly as a result of it occurred to your data. Someone as soon as stated, “If the service is free, you’re the product”.

Millions of private data are uncooked supplies. From a search historical past in a browser to a easy buy or a search on a social community – any step is sufficient to generate focused advertisements based mostly on a consumer’s profile, so advertisers are extra environment friendly. In addition to working into moral points, the apply has sparked numerous authorized battles over a protracted-debated subject: privateness.

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From an financial standpoint alone, huge tech companies use our data units for wealth and profits, but we do not get a portion of the profits again. History has proven that ultimately individuals will insurgent towards the established order when the equation turns into too imbalanced.

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Just because the guillotine symbolized the top of French absolutism and the hammer and sickle fought towards the Russian monarchy in the beginning of the final century, this time a extra delicate but equally highly effective motion came about by know-how. A silent revolution that highlights a brand new technology’s dissatisfaction with the best way the world is occurring at present and the quantity of energy within the palms of Big Tech.

Web 3.0 demonstrates a decentralized motion of energy from huge firms to creators and builders, the place customers have extra autonomy and privateness. Today, info is on Amazon, Google or Microsoft servers. In Web 3.0, info is discovered based mostly on content material, and can be saved in a number of areas on the identical time – within the face of the huge databases of massive tech companies.

With direct interactions between customers, intermediaries are now not required to monitor, management and filter your data within the interplay. Thus, functions run by blockchains, peer-to-peer networks (data sharing with no central server) and dapps or decentralized open supply functions that work autonomously and independently.

Clearly, this new dynamic of Web 3.0 will current challenges, particularly with regard to authorized, regulatory, and censorship points. This is much more evident as cybercrime will increase in Brazil and globally – in accordance to Serasa Experian, there have been greater than 4 million fraud makes an attempt within the nation final yr alone, a 16.8% improve from 2020. On a associated word, data safety was declared a elementary proper within the nation earlier this yr.

Still, Web 3.0 appears to have taken the Internet by storm in its present kind. The whole worth locked (TVL) of decentralized exchanges (DEXs) for cryptocurrency buying and selling has grown exponentially over the previous yr. At Curve, TVL rose from $1.4 billion to $16.2 billion between January and December final yr.

Clearly, this revolutionary, collaborative, and decentralized mind-set that drives Web 3.0 could encounter fragmented pursuits and important challenges. However, the phenomenon of world proportions is some extent of no return, and persons are empowered to oppose centralization. History is cyclical, and these with energy should be taught to share if they aren’t to collapse like so many establishments and tyrants of the previous. Because the longer term will probably be extra and extra aware, autonomous, impartial and decentralized.

*Thomas Thrudge He is the founder and government chairman of the board of dr.consulta. He holds a Master of Public Policy from the University of Chicago Harris School of Public Policy, an MBA from the University of Chicago Booth School of Business, a GMP from Harvard Business School, and is a Kaufman Fellow.


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