Connecting the real and virtual worlds, the brand is the first to enter Avakin Life with a retro refrigerator
Brastemp, synonymous with appliance performance and design, debuted in Metaverso, a reality widely debated and explored by diverse audiences. In this universe, she launched her signature Brastemp Retro refrigerator. The brand is the first home appliance brand to enter China Avakin Lifethis game is a huge 3D virtual world that simulates real life and provides good interaction with decorations.
Featuring this design icon for nearly 8 million avatars, the product will be available in 7 color options for a limited time in the Decorative Items section, including the exclusive Pride version released last year, as a symbol of love and support. To the LGBTQIAP+ community.
Since last year, the Brastemp Retrô campaign has covered guidelines in the area of diversity and inclusion with the aim of positively impacting the community. Last year, the Retrô Pride launch event invited singer Pabllo Vittar to amplify messages of love inspired by real-life stories through the “Retrô Love Radio” campaign, in which the proceeds from retrozinha sales go to Casa Neon. Provide shelter for socially disadvantaged LGBTQIAP+ people. This year, with the aim of being an ally of the community and spreading love, the campaign supports a different house, CASA NEM, which is also a reception center. By purchasing retro in-game, consumers reinforce their purpose and donation to Casa Nem.
“If Metaverso was a fusion of the virtual and real worlds, the Brastemp Retrô campaign couldn’t be any different. With the entry into Metaverso, Brastemp has intensified its dialogue with consumers, no matter where they are. The campaign started with Avakin Life , but such an important subject cannot just be virtual. A donation to CASA NEM is our way of discovering that all forms of love and identification must be respected,” said Allyne Magnoli, Director of Marketing at Whirlpool.
To represent Brastemp Retro in the gaming world, the campaign created by BFerraz created an aesthetic by combining pixels to form a mosaic of LGBTQIAP+ logo colors. “For our visual identity, we created an algorithm that generates a variable mosaic that reinforces the idea of diversity and uniqueness within the community, just like us, no mosaic would be the same,” Phellipe Wanderley, Senior Art Director, BFerraz Say.
As part of the campaign, Brastemp brings prominent influencers from the gamer world and the LGBTQIAP+ community, such as Mandy Candy, Shel Macedo, Raoni Phillips, Brianna Nask, Malena and Calera. Mandy Candy, one of the biggest spokesmen for the trans community in Brazil, will be the main face of the brand and will be hosting a virtual party “Open do Amor” in her apartment starting today (13th) at 9pm Avakin Lifebroadcast on its channel twitch. A full contingent of influencers will be present at Open House through their avatars and will be participating throughout June.
Additionally, the campaign will feature a special post schedule for Brastemp’s Instagram throughout June.
To participate in this event, simply download Avakin Life Free on the App Store or Play Store and create your account.
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Eduardo “Sgt Rock 1967” Rocha is the creator of Nós Nerds! Computer technician and veteran gamer.